These programs proved fundamental in creating the assets necessary to build a recognizable, yet nuanced take on the traditional branding behind Beetlejuice.
Much of the modern identity work focuses on simplicity, however, I felt that Beetlejuice could convey an equal level of visual interest with a more complex set of depictions. The painted striping is meant to convey the sandworm as seen in the film, while also calling back to the very iconic pinstripe suit adorned by the main protagonist.
Adobe Creative cloud
InDesign
Photoshop
After Effects
March 2022 — May 2022
